Unlocking the Potential of AMAALA: A Luxury Wellness and Cultural Destination

Location along the Red Sea coast
Hosting the Islamic Art Biennale 2025
Blending wellness, art, and culture

AMAALA, a luxury wellness and cultural destination located along the Red Sea coast, is set to play a pivotal role in this year’s Islamic Art Biennale in Jeddah, a testament to its commitment to fostering creativity, sustainability, and a deeper connection to the local environment. In April 2025, AMAALA will host a diverse range of workshops and talks that bring together artists, experts, and cultural leaders, offering a unique opportunity for attendees to explore the intersections of art, design, and nature.

Seeds of Connection: The Intersection of Art and Nature

One of the key talks at AMAALA’s program at the Biennale is Seeds of Connection, which delves into the role of design in promoting wellbeing. This thought-provoking discussion explores how architects, artists, and designers are increasingly turning to nature as a source of inspiration for their work.

Design elements from nature to inspire architecture and art
Examples of projects that incorporate natural elements

The talk highlights the benefits of using natural elements in design, including reduced stress, improved mood, and a deeper connection to the environment. AMAALA’s own architecture and design reflect these principles, with public spaces and buildings carefully crafted to reflect the local ecosystem and cultural heritage.

Topographies of Heritage: Exploring the Past

Another highlight of AMAALA’s program is Topographies of Heritage, a discussion that delves into the relationship between architecture, art, and cultural heritage. This talk examines how architecture can be used to preserve and celebrate cultural traditions.

Examples of historic sites and buildings
Preserving cultural heritage through architecture

AMAALA’s commitment to preserving the local ecosystem is reflected in its design approach, with art installations that tell local stories and preserve traditions. The destination is not just a place for relaxation, but a hub for cultural exploration and innovation.

The Junkyard Art Factory: Creative Thinking for the Next Generation

A unique highlight of AMAALA’s program is The Junkyard Art Factory, an interactive workshop designed for children and parents. This hands-on experience encourages creative thinking by using recycled materials to create art.

Using recycled materials to create art
Examples of projects created in the workshop

By involving families in the creative process, AMAALA aims to inspire the next generation to think creatively and develop a deeper appreciation for sustainability.

A Hub for Cultural Exploration and Innovation

AMAALA’s broader mission is reflected in its commitment to creativity and cultural heritage. Located in an area known for its pristine natural beauty, AMAALA is dedicated to promoting wellness, arts, and culture. The destination is designed to protect and regenerate the local ecosystem while offering top-tier wellness services.

Public spaces and architecture	Public spaces and buildings carefully crafted to reflect the local ecosystem and cultural heritage
Art installations	Art installations that tell local stories and preserve traditions
Wellness services	Top-tier wellness services, including spa treatments and fitness programs

The Islamic Art Biennale: A Celebration of Art, Spirituality, and Heritage

The Islamic Art Biennale, now in its second edition, has quickly become one of the region’s most important cultural events. The Biennale showcases both contemporary and traditional art from the Muslim world and beyond, exploring the connection between art, spirituality, and heritage.

Contemporary and traditional art from the Muslim world
Exploring the connection between art, spirituality, and heritage

This year’s theme, And All That Is In Between, offers a deep dive into artistic traditions and material culture, highlighting the importance of cultural preservation and exchange.

AMAALA’s Commitment to Sustainability

AMAALA is developed by Red Sea Global (RSG), which is dedicated to celebrating and preserving the Red Sea region’s cultural legacy. Recent projects like the Red Sea Waves music album and the Red Sea Classic Sailing Race demonstrate the company’s commitment to sustainability.

Red Sea Waves music album
Red Sea Classic Sailing Race

AMAALA continues to demonstrate its commitment to blending wellness, art, and culture in a way that encourages creativity, sustainability, and a deeper connection to the local environment.